Juice Wave Holistics
Brand Identity · Product
Turning an Early Product Concept Into a Market-Ready Experience
Juice Wave Holistics began with an AI generated concept for its Himalayan shilajit product. I was brought in to translate that direction into real world packaging, product visuals, a promotional commercial, and a customer-facing website.
BRINGING STATIC GRAPHICS TO LIFE
FROM CONCEPT TO PHYSICAL PRODUCT
Working from the original concept image, I developed the production-ready label and packaging system while preserving the rugged Himalayan aesthetic the client wanted. The design was extended across the jar, outer box, product information, warnings, and supporting brand details needed for the physical product.
PROMO COMMERCIAL
BRINGING THE PRODUCT TO LIFE
I expanded the product into promotional content designed to give the brand a stronger visual presence across both polished campaign creative and more relatable social content. Cinematic product imagery, motion, editing, voiceover, sound, and UGC style content were used to help the product feel established, approachable, and ready for different audiences.
DIGITAL EXPERIENCE
BUILDING THE DIGITAL STOREFRONT
I carried the product direction into a focused website designed to introduce the brand, communicate the product story, and give customers a clear path from interest to purchase.
